A web ident for the Soil Association who were running a campaign about how we will feed ourselves in the future.

The argument was that food systems need to change irrecoverably if we are all to feed ourselves sustainably in the future.

This ident was for use on their website, annual conference and smaller events and mini campaigns throughout the year.

Directed and Animated by George Sander Jackson, Produced by Hilary Light for ArthurCox.